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Is black toilet paper paper a bit too goth for you? Need something a little bolder? Don't worry - as usual, fashion forward Europe has the answers you seek.

European toilet paper gets passionate

After launching black toilet paper last year, one of Europe’s biggest producers of household paper products has introduced a new red version for those wanting to inject more passion into their bathrooms.

Portugal’s Renova introduced its new line of red toilet paper - along with black paper handkerchiefs - at upscale stores in Austria, France, Germany, Portugal, Spain and the Netherlands last month and it plans to make the items available in other markets, including the US, over the coming months.

“It is a red that makes a huge impact, like a Ferrari,” Renova international brand manager Jose Manuel Pinheiro told AFP.

A company statement said the new shade of toilet paper would “target the most hip points in town,” adding that red “is the colour of our hearts, of passion, lust, fury, laughter, anger, love, fire.” The prime targets of the black paper handkerchiefs are “pop stars, fashion models, football players, film producers or Hollywood actors,” it added.

The company introduced novelty household products in the past, including toilet paper with moisturising lotion and multi-coloured paper towels. AFP